Nation Media Group (NMG) employees to lose their 'Daily Bread'

By philiphine k. Cheptanui

Nation House/photo/curtesy/Africajournalismtheworld.com

The NMG will fire some of its employees in a plan aimed at transiting the company to a "modern 21st  digital content company", with the plan set to take effect on 30th June 2016.
The media house seeks to close down Nation FM, QTV and Rwandan KFM   and run NTV as its only multi-lingual station

"Regrettably this will result in a reduction of our workforce through job redundancies," Nation said, noting the changes are effective June 30.
The media house also aims at maintaining online presence in order to reach global audience and keep pace with the growing technology in compliance with  its digital strategy. 
"We will strive to provide all the necessary support to help them manage through this transition."

Following the recent upturn in technology, much of it providing platforms for social media, there has been a tremendous shift from uni-directional flow of content in which the traditional press is based on, to multi-directional flow of content. The latter is a distinct characteristic of a networked society whereby any body can create, manipulate and distribute information at any time from anywhere.

The rise of social media; facebook, twitter, blogs, myspace, flinkr, content sites; YouTube; virtual worlds and mailing technology has revolutionize the Media industry. They can now reach global audience, crowd-source in case of a very sensitive topical issue and even get direct feedback from audience.

Nation Media Group seems to take a new turn too by ensuring online presence and lessening its traditional content. In this new move, people will have to lose their daily bread to pave way for the online involvement.